The ability to accept credit cards is vital for merchants and small businesses. Consumers simply love using plastic to purchase all types of goods and services. After all, by using their credit cards, consumers don’t have to carry cash, they can make large ticket purchases, and they can float more money in their bank accounts. For all of these reasons, and many others, credit card purchase volume is expanding.
In order to thrive in today’s business environment, small business owners will need to understand that plastic isn’t going anywhere anytime soon. Numbers across the board are pointing to a major increase in purchases made with credit cards. First Data reports that credit card use increased 8.2 percent in the first quarter of 2011, 9 percent in the second, and 10.6 percent in the third quarter.
Plastic is also the payment form of choice for holiday shoppers this year. CNN Money reports that payments made with credit cards on Black Friday rose 7.4 percent from the same day last year, while debit card purchases only increased 3.4 percent.
Without a proper credit card processing service, merchants and entrepreneurs forfeit consumer impulse purchases when they don’t accept credit cards. If you don’t want to forfeit sales, we recommend contacting Total Merchant Service, the leading merchant account service provider in the industry. We will get you started with a new merchant account so you can begin to accept credit cards as soon as possible. The holidays aren’t over yet, so give us a call to open a merchant account today.
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